What is the main focus of product knowledge in cosmetology?

The main focus of product knowledge in cosmetology revolves around understanding the ingredients and their effects on hair and skin. This knowledge is crucial for cosmetologists as it enables them to make informed decisions about which products to use based on a client's specific needs and conditions. By comprehending how various ingredients interact with different hair types and skin types, professionals can recommend the most suitable treatments and products to achieve the desired results. This understanding also helps in identifying potential allergic reactions or sensitivities a client may have.

While the ability to market products, apply them correctly, and know packaging and pricing are important aspects of a cosmetologist’s role, the foundational element is having in-depth knowledge of the products themselves and their intended use. Such knowledge enhances the overall effectiveness of services provided and builds trust between the cosmetologist and their clients.